Data or Analytics will fundamentally change the way business is done not only online but also offline. Here’s why: Data is a key enabler for Social Business and without Data or Analytics, a brand, company or artist can neither make sense of all the user generated content online nor can collaborate with fans, customers, suppliers and partners effectively on Social Media channels. Both of these activities, namely gaining insights from user generated content online and collaborating with fans, customers and partners on Social Media channels are critical for success in the age of Social Media.
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